Specialities
Specialities
The SQA Advanced Diploma in Business with Marketing is designed for students who wish to pursue a career in Marketing Management1 or a range of general business/management positions.
The SQA Advanced Diploma in Business with Marketing is designed to equip students with an understanding of marketing issues and practices within a changing business environment. Marketing management professionals can have a variety of roles and duties or specialise in one area, depending on the size of the organisation.
The SQA Advanced Diploma in Business with Marketing enables students to progress to further academic and professional qualifications before embarking on their career.
The SQA Advanced Diploma in Business with Marketing may allow students to progress to qualifications offered by professional bodies, such as the Association of Chartered Certified Accountants (ACCA) and the Chartered Institute of Management Accountants (CIMA). Refer to ‘Appendix 4 – Professional Body Recognition’ for more detailed information.
| No. | Title | 中文名称 | Score |
| 1 | Business Accounting | 商务会计 | 2 |
| 2 | Business Law: An Introduction | 商法导论 | 1 |
| 3 | Communication: Business Communication | 商务沟通技巧 | 1 |
| 4 | Creating a Culture of Customer Care | 客户服务文化构建 | 1 |
| 5 | Economic Issues: An Introduction | 经济学导论 | 1 |
| 6 | Economics 1: Micro and Macro Theory and Application | 经济学1:微观与宏观理论及其应用 | 1 |
| 7 | Information Technology: Applications Software 1 | 信息技术:应用软件1 | 1 |
| 8 | Managing People and Organisations | 人力和组织管理 | 2 |
| 9 | Marketing Research Theory | 市场调研理论 | 1 |
| 10 | Marketing: An Introduction | 市场学导论 | 1 |
| 11 | Marketing Practice: An Introduction | 市场学:实践导论 | 1 |
| 12 | IT in Business: Spreadsheets | 商务信息技术：电子制表 | 1 |
| 13 | Business with Marketing: Graded Unit 1 | 记分单元1 | 1 |
| 14 | Behavioural Skills for Business | 商务行为技巧 | 1 |
| 15 | Business Contractual Relationships | 商务契约关系 | 1 |
| 16 | Business Culture and Strategy | 商务文化与策略 | 2 |
| 17 | Economics 2: The World Economy | 经济学2:世界经济 | 1 |
| 18 | Information and Communication Technology in Business | 商务信息与通讯技术 | 2 |
| 19 | International Marketing: An Introduction | 国际营销导论 | 1 |
| 20 | Marketing Research Applications | 营销调研实务 | 1 |
| 21 | Marketing Planning for a Domestic Market | 国内市场营销 | 2 |
| 22 | Preparing Financial Forecasts | 财政预算 | 1 |
| 23 | Statistics for Business | 商务统计学 | 1 |
| 24 | Business with Marketing: Graded Unit 2 | 记分单元2 | 2 |
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